Ecology and sustainability

In all aspects from design to production, environmental sustainability is in focus with us. The goal is to be one hundred percent environmentally sustainable by 2025 - today just over ninety-five percent of production
made from organic and recycled materials, in certified factories, for example in Turkey and India.

Our work on ecology and more sustainable alternative materials in the collections are constantly at the top of our agenda. Choosing organic cotton is obvious, but finding factories that produce in an environmentally smart way and who share our view of the challenges that the textile industry is facing.

Ecology, however, is so much more for us than just buying organic cotton. We look at the situation in the world long-term and we work daily to find collaborations that can take us to new sustainable levels.
Read more about how we work with sustainable production.