Whose responsibility is it to create a more sustainable world? The short answer is - all of ours.The slightly longer version is that we all must do what we can to support the positive actions taken by companies that care about their social, economic and environmental impacts.

Because together we can change the world for the better.
And let’s remember that responsibility is the power to change.

Keep this in mind when updating your autumn wardrobe:

Quality over quantity: Choose high-quality clothes that last a long time instead of buying cheap clothes that wear out quickly. Sustainable clothes not only last longer, but also reduce the need to buy new clothes more often.

Material selection: Choose clothes made from natural materials such as organic cotton, linen or wool, as these materials often have less environmental impact than synthetic materials. Avoid materials that require high water and energy consumption in the production process, such as conventionally grown cotton, viscose and polyester.

Read the labels carefully: Read the labels on the clothes to see what materials they are made of and where they are made.

Second hand and recycling: Recycling clothes is an excellent way to reduce waste and give clothes a new life. Therefore, consider buying second-hand clothes from vintage stores or online marketplaces. Please read more about our second hand service RE:bbe here.

Choose brands with care: Support brands that are committed to sustainable production and fair working conditions.

Minimalism: Consider following a minimalist style and having fewer but versatile clothes in your wardrobe. This reduces the need for buying and creates a more conscious consumption culture. Please read more about the idea of a capsule wardrobe here.

Local Production: Support local clothing brands and designers to help them survive in a price-pressured industry.

Washing and care: Wash clothes at lower temperatures and air dry when possible to save energy. Avoid fabric softener and tumble drying. Follow the care instructions to increase the life of your clothes.

The timelessness of the clothes: Choose clothes with a timeless design that you can wear and love for a long time, instead of following fast trends that can lead to overconsumption.

Patch and mend: Feel free to mend clothes with minor blemishes so that the lifespan increases. If it doesn't work? FInd your nearest textile recycling where the clothes can be left.


By being aware of these aspects when shopping for clothes, you can make positive choices for the environment and promote a more sustainable fashion industry.

Nobody can do everything but everyone can do something. Every sustainable choice instead of an unsustainable one is a step in the right direction.

Team ebbe