About us

When designing ebbe we find inspiration in the Scandinavian landscape and the love for simple things in life. Our collections are stripped down, modern and functional. Add a touch of denim and the outcome is what we call Scandinavian simplicity. With our true soul and roots in the south part of Sweden and our homeport being by the sea in Malmö, the navy theme is always present and will at all times be found in our collections. As we have the bridge to Copenhagen close by, the rest of the world is always within reach. With love, soft qualities and a great passion for denim we hereby welcome you to ebbe.

Our heart beats for denim. Jeans with the right fit and cool details makes every kid happy. This is where it all started. The story about ebbe is all about the dreams of the father of three sons, and denim nerd Mikael Thor`s, wish to dress kids in simple but stylish clothes that fits both boys and girls, kids and babies. The name – of course inspired by one of his own sons, appropriately named Ebbe.


- I love denim and have always been committed to create a denim based brand that is hardwearing and clean. Scandinavian simplicity is the feeling we want to promote says Mikael Thor. The brand is growing – especially on the international market where Germany and Norway embraces our clean style.


In 2014 ebbe was selected the ”Childrens wear supplier” of the year at the annual event hosted by trade magazine Habit


Motivation of the jury:
A genuine trade experience and knowledge together with a strong vision of authenticity, sustainability and a long term development lead to an own brand characterized by a smart and contemporary twist with a classic Scandinavian design. Love, professionalism and hard work distinguish this brand that have in a short time taken the conscious family with storm.