Values and production

One of the most important issues for us is to find cooperations on a long term basis that adds value to our brand and gives the end consumer a positive experience. A key to this is to find a sustainable and responsible production for all parts in the supply chain.

In our collections you will find hard wearing clothes in uncomplicated styles that will last over seasons and can be handed down to siblings or friends. This thanks to clever design and choice of materials.

Production, BSCI and REACH

Main production countries are China, India and Turkey. Our production partners are members of the BSCI organization ( This is a European initiative to ensure that the members will be able to guarantee that the products are manufactured in good working conditions throughout the supply chain. There are strict requirements and guidelines in areas such as working environment, fire safety, working hours, salaries and freedom for trade unions to operate. Child labour is strictly prohibited.

Our suppliers ensures that no harmful chemicals or non-approved levels of harmful chemicals are used in our clothes according to REACH. We never use real leather, fur or pearl in our products. Details in fake leather are made of PU based material.

Ecology and sustainability

The work and development to find alternative fibers to use in our collections are constantly evolving. We always work to make our collections more and more sustainable and a future goal is to always choose organic cotton where possible.

Ecology is so much more than just organic cotton and we work daily on our long term goal to find cooperations that will enable us to take us to the next sustainable step.

Corporate social responsibility

Childrens rights are a very important issue for us. For many years we have been proud sponsors of "BRIS" (Children´s Rights in Society). Every year we also support womans shelters, and make donations to refugees and others in need in our society.

In Malmö we sponsor the project "Hela Malmö", a network that promotes better integration. The social responsibilities are a very important part of our everyday life and we support a modern and equal society in every way we can.